Project B1 uses psychophysics, eye tracking, neuroimaging and pharmacological intervention to study the interaction of motivational and visual factors in guiding attention and learning about categories and rewards. Specific emphasis is given to naturalistic settings, both in terms of stimuli and tasks. B1 addresses the fundamental questions of how valuation flexibly guides perception and category formation and how perceptual and attentional mechanisms interact with value to optimize behavior.
Project B1 investigates the bi-directional coupling between perception and valuation in natural scene processing. Part of the project aims at understanding the interplay between visual and motivational salience in guiding attention and thereby shaping perception. The other part focuses on the influence of visual salience on motivational learning and decision making. B1 addresses the fundamental questions of how valuation influences perception, how perceptual mechanisms shape the acquisition of motivational value, and how perceptual, attentional and motivational networks interact to adapt to an ever-changing environment.
former project-related publications
't Hart B.M., Einhäuser W. (2012). Mind the step: complementary roles for eye-in-head and head-in-world
orientation when negotiating a real-life path. Exp Brain Res, 223
't Hart, B.M., Vockeroth, J., Schumann, F., Bartl, K., Schneider, E. & König P, Einhäuser W. (2009). Gaze allocation in natural stimuli: comparing free exploration to head-fixed viewing
conditions. Visual Cognition, 17, 1132-1158.
Dal Mas, D. & Wittmann, B.C. (2017). Avoiding boredom: Caudate and insula activity reflects boredom-elicited purchase bias. Cortex
, 92, 57-69.
Dowiasch, S., Marx, S., Einhäuser, W., & Bremmer, F. (2015). Effects of aging on eye movements in the real world. Frontiers in Human Neuroscience, 9
Einhäuser, W., & Nuthmann, A. (2016). Salient in space - salient in time: fixation probability predicts fixation duration during natural scene viewing. Journal of Vision, 16
(11), 13, 1–17.
Kugler, G., 't Hart, B.M., Kohlbecher, S., Einhäuser, W., & Schneider, E. (2015a). Gaze in visual search is guided more efficiently by positive cues than by negative cues. PLoS One
. 10(12): e0145910.
Kugler, G., ’t Hart, B. M., Kohlbecher, S., Bartl, K., Schumann, F., Einhäuser , W., & Schneider, E. (2015b). Visual Search in the Real World: Color Vision Deficiency Affects Peripheral Guidance, but Leaves Foveal VerificationLargely Unaffected. Frontiers in Human Neuroscience
, 9, 680.
Marx, S., Hansen-Goos, O., Thrun, M., & Einhäuser, W. (2014). Rapid serial processing of natural scenes: Color modulates detection but neither recognition nor the attentional blink. Journal of Vision, 14
Schomaker , J. & Wittmann , B.C. (2017). Memory Performance for Everyday Motivational and Neutral Objects is Dissociable from Attention. Front. Behav. Neurosci., 11
Schomaker, J., Rau, E..M., Einhäuser, W., & Wittmann, B.C. (2017). Motivational Objects in Natural Scenes (MONS): A database of >800 objects. Frontiers in Psychology
, 8, 1669.
Schomaker, J., Walper, D., Wittmann, B.C., & Einhäuser, W. (2017). Attention in natural scenes: Affective motivational factors guide gaze independently of visual salience. Vision Research, 133
Stoll, J., Thrun, M., Nuthmann, A., Einhäuser, W. (2015). Overt attention in natural scenes: objects dominate features. Vision Research, 107
Wittmann , B. C., & D’Esposito, M. (2015). Levodopa administration modulates striatal processing of punishment-associated itemsin healthy participants. Psychopharmacology
, 232(1), 135-144.